Marketing Information System (MIS): The Concept The term ‘Marketing Information Systems’ means a platform for collecting data or information from various internal and external sources and managing and organizing that information by an organisation. MIS evaluates the data needs of various administrators and builds up the necessary data from provided information in time with respect […]
Read MoreMarketing Management and its functions: Marketing management is essential in business management, which facilitates the movement of goods and services from manufacturers to users. All the major functions of management, i.e., planning, organizing, directing controlling, are the parts of marketing management. Through proper marketing management, profit profit-earning motive of the business is achieved by providing […]
Read MoreFactors influencing group cohesiveness: Cohesiveness refers to how much a group is united. It shows the closeness of the group members to each other while working towards the objectives or satisfying their social and emotional needs. When the cohesiveness is high, the group members respect each other and help each other whenever required. Several factors […]
Read MoreTypes of Customers: Anyone who frequently makes purchases from a shop or an enterprise is referred to as a customer of that shop or company. Thus, a consumer is generally described in terms of a particular store or enterprise. Let us discuss five different types of customers based on their buying habits. Loyal Customers: Loyal […]
Read MoreScope of Marketing or Tasks of Marketing: Marketing is promoting, selling, and delivering products and services to the target customers according to their needs and demands. Marketing involves ten types of tasks as follows. Goods: goods means the items related to daily needs like food, shelter, clothes, and other instruments such as luxury products. Companies […]
Read MoreMultiple Choice Questions (MCQ) on Accounting 1- ___________ is the official record of the proceedings of a meeting A:- Minutes B:- Notice C:- Agenda D:- Quorum 2- Which of the following is not one of the “Big Five personality traits”? A:- Agreeableness B:- Conscientiousness C:- Emotional stability […]
Read MoreJob satisfaction: Job satisfaction is the amount of pleasure or contentment associated with the job. If you like your job intensely the person will experience high job satisfaction. It is a person’s attitude toward the job. Job satisfaction is the amount of overall positive effect or the feelings that an individual has towards the job.- […]
Read MoreMultiple Choice Questions on Marketing Management 1- The scientific approach of management, first requires A:- Total work plan B:- Division of work C:- Clarity of concept D:- Work study 2- “Management is the art of getting things done through other people” This definition signifies A:- Scientific approach to […]
Read MoreEmotions in the workplace: Emotion: The term emotion is derived from the Latin word movere which means to move or to agitate. Many writers viewed emotion as a safeguard of survival. Emotional expression is a powerful communication method. An emotion is a composite psychosomatic state that involves three different components: a personal experience a physiological […]
Read MoreErikson’s Stages of Development: Erikson condemned the deep emphasis given by Freud on sexual and biological factors in developing personality. He felt that relatively more consideration should be given to the societal factors. He recognized eight stages of life that portray the endless development of the personality of an individual. He related conflicts with each […]
Read More