25- Which of the following is NOT an element of the marketing mix?
(A) Pricing
(B) Target marketing
(C) Product
(D) Promotion
26- In the marketing theory, every contribution from the supply chain adds ___ to the product.
(A) convenience
(B) value
(C) ingredients
(D) cost
27- In SWOT analysis, situations where organisations are able to convert weaknesses into strengths and threats into opportunities are called:
(A) vulnerability
(B) conversion strategies
(C) strategic leverage
(D) strategic windows
28- A ___ is a set of interdependent organisations involved in the process of making a product or service available for the use of consumption by the consumer or business user.
(A) distribution channel
(B) intermediaries
(C) retailers
(D) whole sellers
29- A bill of exchange has __ parties.
(A) 5
(B) 4
(C) 3
(D) 2
30- Which of the following best describes diversification?
(A) New products in existing markets
(B) New products in new markets
(C) Existing products in existing markets
(D) Existing products in new markets
31- A bill of exchange has ___ parties.
(A) 5
(B) 4
(C) 3
(D) 2
32- The pricing approach used when the firm sets prices according to how much customers are prepared to pay is called:
(A) demand oriented approach
(B) competition oriented approach
(C) value oriented approach
(D) cost oriented approach
33- A bill drawn and accepted only to provide financial help to some party is known as
(A) time bill
(B) assistance bill
(C) accommodation bill
(D) demand bill
34- An agreement which prevents a person from marrying a particular person is:
(A) allowed with court permission
(B) valid
(C) voidable
(D) void
35- An agreement which restrains an outgoing partner from carrying on the business similar to that of the firm is:
(A) unlawful
(B) voidable
(C) void
(D) valid
36- Which of the following is NOT true with respect to a cheque?
(A) It is always drawn on a special banker
(B) It is always payable on demand
(C) It can be post-dated
(D) It is a promissory note
ANSWERS:
25-(B), 26-(B), 27-(B), 28-(A), 29-(C), 30-(B), 31-(C), 32-(A), 33-(C), 34-(D), 35-(D), 36-(D)