Multiple Choice Questions (MCQ) on International Marketing
1-According to American Marketing Association (AMA), international marketing is the multinational process of ___ of ideal goods and services.
(A) planning and executing the conception
(B) pricing and promotion
(C) distribution
(D) all of the above
2-When a business crosses the borders of a nation, it becomes ___ .
(A) complex
(B) productive
(C) profitable
(D) none of the above
3-The factor(s) that contributes maximum to the complexity of the global markets.
(A) environmental
(B) cultural dynamics
(C) both (A) and (B)
(D) financial
4-The environmental and cultural dynamics of the markets of different countries can be understood only by studying
(A) their faiths and fancies
(B) their patterns of life
(C) their social interactions
(D) all of the above
5-Which of the following is not main function of International Marketing?
(A) Market selection and product selection
(B) Developing pricing strategy
(C) International marketing communication
(D) Selection of raw material
6-Following is (are) route(s) to enter foreign market
(A) Exports
(B) Joint venture
(C) Licensing of technology and know how
(D) All of the above
7-GATT stands for
(A) Global Agreement on Tariffs and Trade
(B) General Agreement on Tariffs and Trade
(C) Group Agreement on Tariffs and Trade
(D) Government Agreement on Tariffs and Trade
8-The restriction(s) imposed by the importing country is (are)
(A) Tariffs and customs duties
(B) Quantitative restrictions
(C) Exchange control
(D) All of the above
9-The exchange rates for each country’s currency are fixed under the rules framed by the
(A) WTO
(B) GATT
(C) IMF
(D) UNO
10-The main objective of imposing quantitative restrictions on imports is to increase the
(A) Tax collection
(B) Demand for home made products
(C) Mobility of labor
(D) All of the above
ANSWERS:
1-(D), 2-(A), 3-(C), 4-(D), 5-(D), 6-(D), 7-(B), 8-(D), 9-(C), 10-(B)