Multiple Choice Questions (MCQ) with Answers on Management studies
31-Green marketing is a part of
(A) Social marketing
(B) Service marketing
(C) Relationship marketing
(D) Rural marketing
32-Which of the following is an activity of physical distribution?
(A) Order processing
(B) Warehousing
(C) Advertising
(D) Transportation
33-Which of the following is more suitable in the case of automobiles?
(A) Exclusive distribution
(B) Selective distribution
(C) Intensive distribution
(D) None of the above
34-Introduction of product in large scale in the target market is called:
(A) Test marketing
(B) Business analysis
(C) Product testing
(D) Commercialization
35-Which of the following is not a form of direct marketing?
(A) Kiosk marketing
(B) Telemarketing
(C) Super market
(D) Catalogue marketing
36-In a competitive market having several substitutes, a firm may adopt
(A) Premium pricing
(B) Skimming
(C) Penetration
(D) None of these
37-The objective of relationship marketing is
(A) Customer satisfaction
(B) Customer dissatisfaction
(C) Customer retention
(D) Customer delight
38-Rapid penetration strategy involves
(A) Low price with high promotional expenditure
(B) High price with low promotional expenditure
(C) High price with low promotional expenditure
(D) Low price with low promotional expenditure
39-Which of the following is not an element of promotion mix?
(A) Transportation
(B) Advertising
(C) Personal selling
(D) Sales Promotion
40-_______ involves creating a brand identity based on heritage or nostalgia for a company’s past products.
(A) Niche Marketing
(B) Retro Marketing
(C) Online Marketing
(D) Direct Marketing
ANSWERS:
31-(C), 32-(C), 33-(A), 34-(D), 35-(C), 36-(C), 37-(A), 38-(A), 39-(A), 40-(B)