Multiple Choice Questions on Marketing Management
1- The scientific approach of management, first requires
A:- Total work plan
B:- Division of work
C:- Clarity of concept
D:- Work study
2- “Management is the art of getting things done through other people” This definition signifies
A:- Scientific approach to management
B:- Behavioural approach of management
C:- Modern approach of management
D:- Contingency approach of management
3- According to Henri Fayol, Scalar Chain in the organization
A:- is rigid and detrimental because of gangplank
B:- should not be allowed
C:- should be followed strictly
D:- can be short-circuited through gangplank
4- Territorial departmentation is especially useful to
A:- Large sized organizations
B:- Medium-sized organisations
C:- Small-sized organisations
D:- Medium and small-sized organizations
5- Strategic planning gives more importance to
A:- Organisational resources
B:- Internal environment
C:- external environment
D:- Skills and abilities of employees
6- ___________ are designed to reveal a candidate’s characteristics and the way the candidate may interact with others, thereby giving a measure of leadership potential
A:- Proficiency tests
B:- Personality tests
C:- Intelligence tests
D:- Endurance tests
7- Management function controlling involved
A:- Establishing standards of performance
B:- measuring and comparing actual performance with standards
C:- Both 1 and 2
D:- Only 2
8- In the Pyramid of Communication Channel Richness, which of the following is placed at the top?
A:- email, internet and messaging
B:- Telephone
C:- face to face talk
D:- reports and bulletins
9- __________ is an unpaid form of non-personal presentation of ideas goods, or services
A:- advertisement
B:- personal selling
C:- publicity
D:- discount sale
10- Consumers show high involvement in buying
A:- emergency products
B:- shopping products
C:- convenient products
D:- impulse products
11- The term ‘Flea Market’ is related to
A:- Cloud marketing
B:- Traditional street selling
C:- Speciality shopping
D:- Overseas market
12- In Retail Marketing, PoP means
A:- Pricing and purchasing
B:- Purchasing and pricing
C:- Price of purchases
D:- Point of purchases
ANSWERS:
1-(C), 2-(B), 3-(D), 4-(A), 5-(C), 6-(B), 7-(C), 8-(C), 9-(C), 10-(B), 11-(B), 12-(D)