Scope of Marketing or Tasks of Marketing:
Marketing is promoting, selling, and delivering products and services to the target customers according to their needs and demands. Marketing involves ten types of tasks as follows.
Goods: goods means the items related to daily needs like food, shelter, clothes, and other instruments such as luxury products. Companies produce and market many food products, cars electronic items, metal items, fridges, etc.
Services: Activities of various business organizations these days are based on providing service to different customers. These services can be classified as economic and non-economic services. These services may be of a kind that needs much-professionalized skills or one that is unskilled.
Events: Organizing various kinds of events is a major task in the marketing and promotion of products. These events are trade shows, sports events, fashion shows, or star nights. Highly professional skills are required to hold these events for grand success.
Experiences: Marketing people generate stage and market experiences by making various arrangements. Promotion is also done by providing unique and different experiences to the customers. Disney land, Water Kingdom, camping, and trekking give tremendous experiences to the customers.
Persons: Attracting customers towards the product by using celebrities as brand ambassadors of the company is very common these days. Celebrity marketing is also a growing business these days. So people are involved in the marketing of these people and it is very much in trend today. All popular personalities like film stars, doctors, and lawyers hire marketing people for them.
Places: For attracting industries, investors, tourists, or professionals, cities, states, and countries use place marketing by organizing different events or by giving some extra advantages to them. Place marketers are usually real estate companies and builders. The tourism ministry of states is also assertively promoting tourist spots locally and globally.
Properties: Properties are intangible rights of possession of both real property (real estate) and monetary property (shares and bonds). Properties are offered and sold, and this activity marketing attempt with the aid of using property agents (for property) and financial agencies and banks (for securities).
Organizations: Organizations actively work to construct a positive picture in the thoughts of the public. Philips, the Dutch electronics company, advertises with the tagline, “Let’s Make Things Better.” The Body Shop and Ben & Jerry’s win interest with the promotion of social causes. Universities, museums, and arts companies enhance their public image to race effectively for audiences and funds.
Information: The manufacturing, packaging, and distribution of statistics is certainly considered one of society’s essential industries. Among the marketers of statistics are faculties and universities; publishers of encyclopedias, reference books, and specialized magazines; makers of CDs; and Web sites.
Ideas: Every marketplace presentation has a simple concept at its heart. In essence, services and products are structures for handing over a few concepts or advantages to fulfill a basic need. Social marketers widely promote ideas. Maruti Suzuki India promotes good ideas like safe driving habits; the need to wear seat belts etc.