Marketing Management and its functions: Marketing management is essential in business management, which facilitates the movement of goods and services from manufacturers to users. All the major functions of management, i.e., planning, organizing, directing controlling, are the parts of marketing management. Through proper marketing management, profit profit-earning motive of the business is achieved by providing […]
Read MoreMarketing Mix: Marketing mix is a strategy which is used by a company to promote its product in the market. It is also known as 4Ps of marketing. The 4Ps consists of : (i) Product, (ii) Price, (iii) Place and (iv) Promotion. Product: A product is an item being sold which satisfies the customer’s needs […]
Read MoreMarketing: It is a process which involves directing the flow of goods and services from producers to consumers, in exchange of money, in such a way that it fulfills the customer’s need and satisfaction. Marketing has the following functions. Functions of Marketing: Identify the needs of customers: One of the important functions of marketing is […]
Read MoreMarketing Management MCQ Questions 1-Production creates which type of utility (A) Form (B) Place (C) Time (D) Possession 2- This distribution limits intermediaries to one per given territory. (A) Primary (B) Exclusive (C) Single (D) Monopoly 3- These groups tend to informal behavior and there is continuous interaction among people (A) Primary (B) […]
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