Marketing Information System (MIS): The Concept The term ‘Marketing Information Systems’ means a platform for collecting data or information from various internal and external sources and managing and organizing that information by an organisation. MIS evaluates the data needs of various administrators and builds up the necessary data from provided information in time with respect […]

Factors influencing group cohesiveness: Cohesiveness refers to how much a group is united. It shows the closeness of the group members to each other while working towards the objectives or satisfying their social and emotional needs. When the cohesiveness is high, the group members respect each other and help each other whenever required. Several factors […]

Types of Customers: Anyone who frequently makes purchases from a shop or an enterprise is referred to as a customer of that shop or company. Thus, a consumer is generally described in terms of a particular store or enterprise. Let us discuss five different types of customers based on their buying habits. Loyal Customers: Loyal […]

Scope of Marketing or Tasks of Marketing: Marketing is promoting, selling, and delivering products and services to the target customers according to their needs and demands. Marketing involves ten types of tasks as follows. Goods: goods means the items related to daily needs like food, shelter, clothes, and other instruments such as luxury products. Companies […]